It’s the last day of the year. A great day to lay around, eat like a pig and be mean to everyone … because the resolutions don’t start until tomorrow, right? And, while I don’t consider my next action to be mean-spirited in the slightest, I thought I’d share with you some of my anger and frustration over a recent experience involving my young daughter, AMC’s airing of The Polar Express and a highly inappropriate advertisement shown during the program. So today, I sent out a little email.
Dear American Movie Classics (AMC),
I want to thank you for continuing to air so many of the holiday classics I enjoy with my kids each year. I cherish sharing this annual tradition with them and getting to see the newer movies as well as introducing them to some of the older ones from my generation.
This year, my family celebrated Christmas over the course of two days, the 25th and 26th. As with many families, it’s the only way we can fit everyone and everything in during this crazy season. So, by the time we returned home from our two-day affair, we were all completely exhausted and just looking to relax in front of the television. My husband and son opted for football in the den while my daughter and I snuggled into my bed to watch Polar Express on AMC. She absolutely loves that movie and often brings in all of her stuffed animals to join in the fun whenever we tune in.
It was the perfect closing to our Christmas celebration and very special for both us … until one of your commercial breaks. Can you give me any reason to explain why your advertising department would have elected to place the following commercial during this classic children’s Christmas special???
I spent the rest of the commercial break trying to explain to my young daughter why this ‘back massager’ was just for women. And … I’m just wondering … who was asleep at the wheel when the ad schedule was drawn up? And … is he or she still employed with AMC?
Please respond with an explanation at your earliest convenience. I’m just dying to learn how this could have happened.
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