Dear Hamilton Beach,
I am writing you today about this toaster (model #22504, series A5201DM)
My husband bought it on Friday, October 25 from Kmart. Don’t judge. We hate Kmart, too. But it’s the closest superstore to my home and we were having a Pop-Tarts emergency.
Your shiny silver model was intended to replace the old white one we’ve had since 2006. (She served us well and died peacefully in her sleep.) And, since we had just finished our kitchen renovation, we were happy to “upgrade” our old white toaster to yours.
Let me just start by saying we use our toaster quite a bit … as we are firm believers that bread should be both warm and rigid. We’re also frequent consumers of bagels, waffles and (the aforementioned) Pop-Tarts. Thus, we count on our toaster to the do THE ONE THING it’s supposed to do. Without the need for a babysitter. Or a firefighter.
Let’s take a look a recent breakfast experience we shared with your machine, shall we?
PROBLEM ONE – INCONSISTENCY
- Both breakfasts were prepared by me, one immediately following the other.
- Both plates contain two Kellogg’s Brown Sugar & Cinnamon Pop-Tarts. (Again, don’t judge. Sometimes we’re in a hurry.)
- Both were prepared on your toaster setting #2.
Thus, despite the uniformity in preparer, ingredients and cooking method, the two end results (charred versus barely warmed) are vastly different.
PROBLEM TWO – SAFETY HAZARD
As mentioned in the last section, the product burned when cooked in your toaster on its #2 setting. And yet the machine goes up to FIVE!
Like some microwave models, my old toaster actually had recommendations listed next to its different settings so you knew where to turn the dial for various toastables. I would encourage Hamilton Beach to do the same with this toaster.
PLEASE ALLOW ME TO MAKE THE FOLLOWING SUGGESTIONS:
- WARMER – Think fries at McDonald’s. Or Kmart desk lamp.
- TOASTER – But it’s a roulette wheel. Expect anything from tartare to blackened. And be prepared to meet your local fire department.
- KILN – I hope to make some lovely pottery pieces for family and friends this holiday season.
- CREMATORY – I have no immediate need for this appliance but I appreciate your thinking of my future at this difficult time.
- THE UNDERWORLD – What are you trying to tell me, Hamilton Beach?
What do I hope to accomplish with my letter? Well, I’ll be honest. I would LOVE a new toaster on which I could rely and not feel compelled to stay within twelve inches of its very necessary “Cancel” button. Alas, having trusted in you implicitly from the start, I did not save my receipt. I’m quite familiar with your company and naively cast it away assuming that all would be right with the world and my new toaster.
Finally, in the interest of fairness, I want to inform you that I host a blog at olddognewtits.com and this letter will be featured there, uncut for anyone who stops by to read it. I’ve actually posted many letters just like this one on the website. And I always post the replies I get there as well. So perhaps you’ll consider writing me back.
Thanks for your time,
Michele Robert Poche